What Makes Your Brain Happy and Why You Should Do the Opposite

What Makes Your Brain Happy and Why You Should Do the Opposite

ISBN: 1616144831

ISBN 13: 9781616144838

Publication Date: November 22, 2011

Publisher: Prometheus Books

Pages: 309

Format: Paperback

Author: David DiSalvo

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This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult.

Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains’ foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.

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