LOIS Logos: How to Brand with Big Idea Logos

LOIS Logos: How to Brand with Big Idea Logos

ISBN: 9063693990

ISBN 13: 9789063693992

Publication Date: October 27, 2015

Publisher: BIS Publishers

Pages: 224

Format: Paperback

Author: George Lois

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George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with his comments on why they are so good. George continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in graphic communication. If anyone wants to experience the creation of Big Idea Branding, this astounding compilation of his work is the ultimate form of clear, precise, eye-popping communication.

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