Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

ISBN: 0060517123

ISBN 13: 9780060517120

Publication Date: July 25, 2006

Publisher: HarperBusiness

Pages: 211

Format: Paperback

Authors: Geoffrey A. Moore, Regis McKenna

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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